Brand Identity Guidelines
Download and view corporate assets, brand logos, color palette codes, and typographic rules.
1. Logos & Vectors
ShotPanda Mascot Icon
Mascot design optimized for square or circle icons, avatar slots and mobile layout triggers.
ShotPanda Horizontal Wordmark
Official full horizontal logotype for headers, landing pages, pitch decks and corporate templates.
2. Brand Colors Palette
ShotPanda Orange
Our primary branding and accent color.
Charcoal Black
Our core background and dark theme color.
Slate Gray
Used for dashboard components and editor panels.
Border Zinc
Used for borders and divider lines.
3. Typography & Fonts
Inter Font Family
The Inter font family is utilized across all web interfaces, menus, dashboard UI inputs, and standard copy. A clean, highly legible and modern sans-serif typeface.
Regular: The quick brown fox jumps over the lazy dog.
Semibold: The quick brown fox jumps over the lazy dog.
ExtraBold: The quick brown fox jumps over the lazy dog.
Playfair Display
Used for hero headings, marketing slogans, and key editorial taglines. Playfair Display (italic or bold) injects a premium editorial aesthetic into the layout.
Regular: The quick brown fox jumps over the lazy dog.
Italic: The quick brown fox jumps over the lazy dog.
Bold: The quick brown fox jumps over the lazy dog.